About
I’m a design leader based in the Pacific Northwest with over 15 years of experience Throughout my career, I’ve been fortunate enough to work across a wide range of design environments—from early-stage startups to global enterprise and consumer products—shaping how I approach design leadership, product strategy, and cross-disciplinary collaboration.
I’ve led teams, defined product vision, and delivered high-impact solutions that drive measurable results. My work blends strategic thinking with hands-on design leadership: uncovering real user needs, aligning teams around a clear vision, and crafting products that are cohesive, intuitive, and intentional at every touchpoint.
Outside of work, I enjoy camping, hiking, traveling, or spending time with my wife, friends, family, and our four fur-babies—two dogs and two cats.
Led Frontro’s design team and drove the product vision from 0→1 for its personalized creator apps across mobile, web, and major TV platforms. Established scalable processes, guided end-to-end UX, and shipped polished, fully branded apps that enabled early creators to generate $500K+ in revenue and reach 10M+ active users during beta.
Led end-to-end design strategy for the “Alexa in Space” initiative supporting NASA’s Artemis 1 mission. Directed cross-functional teams and external agencies to deliver two Alexa skills that drove launch notifications with a 67% opt-in rate and sustained engagement across the 26-day mission, reaching over 1.5M customer interactions. Also owned UX for Alexa setup across third-party devices, launching a hosted setup model that enabled partners to adopt the latest Alexa UI without custom development, scaling onboarding across major hardware ecosystems.
Redesigned and modernized the Alexa Voice Services developer portal, defining UX vision, information architecture, and content strategy while leading its migration to Adobe Experience Manager. Enabled self-service page and content updates by the AVS Marketing team, removing a long-standing technical bottleneck through scalable templates, documentation, and training.
Amazon Web Services
Senior UX Designer
Owned the full redesign of the AWS Pricing Calculator, transforming it into the modern, intuitive experience in use today. Delivered research, prototypes, high-fidelity designs, and launch support in close partnership with engineering and product. Also led design for an AR glasses concept and AWS’s original NextGen Stats pitch, driving narrative development and creative direction.
Amazon Web Services
Sr. Design Production Manager
Led a 9-person cross-functional design team and external vendors, overseeing design strategy, production workflows, and delivery of thousands of visual assets annually across high-traffic web properties, product launches, and flagship events such as re:Invent and AWS Summits. Implemented process improvements including streamlined creative intake and review workflows and a centralized, self-service repository for brand-approved assets. Standardized templates for product-announcement pages and provided on-site design leadership at major events, ensuring cohesive, high-quality, on-brand experiences at scale.
Managed end-to-end workflows for the Web Creative Services team, delivering major initiatives including Uncarrier campaigns and flagship device launches. Partnered across design, marketing, and vendor teams to align requirements, remove blockers, and keep production on track. Quickly absorbed senior-level responsibilities and became the first contractor on the team to receive an extended contract.
Skills
Product Design
I create human-centered design solutions that address strategic business problems and translate them into cohesive, intuitive product experiences.
Design Management
I lead with clarity, collaboration, and a high bar for quality, guiding teams and processes to consistently deliver exceptional work.
UX Design
I use research, systems thinking, and attention to detail to simplify complexity and craft experiences that feel purposeful and easy to use.
Project Management
I keep teams aligned, remove roadblocks, and drive complex projects from initial concept through polished, on-time delivery.
Design Systems
I’ve built & scaled multi-platform design systems that improve quality, maintain consistency, and accelerate execution across complex products.
Design Tools
Proficient in industry-standard design tools, including Figma, Sketch, Adobe Creative Suite, Framer, and others.
AI Tools
I stay current on emerging AI trends, how AI tools can be incorporated into design workflows, and have hands-on experience using tools such as Cursor, WindSurf, CapCut, and others.