About
I’m a Pacific Northwest native, having spent most of my life in Seattle and, more recently, Bend. My career has taken me through a wide range of design environments—from early-stage startups to global enterprise teams—shaping how I approach product development and cross-disciplinary collaboration. I’ve worked on developer tools, voice interfaces, streaming platforms, marketing systems, and large-scale launch experiences, often serving as both a hands-on designer and a connective leader.
What anchors my work is a blend of strategic thinking and detailed execution: uncovering real user needs, aligning teams around a clear vision, and crafting products that feel cohesive, intuitive, and intentional at every touchpoint.
Outside of work, I enjoy camping, hiking, traveling, or spending time with my wife, friends, family, and our four fur-babies—two dogs and two cats.
Led product vision and UX for Frontro's personalized creator apps across mobile, web, and major TV platforms. Built and managed the design team, established scalable processes, and drove high-quality end-to-end experience design. Shipped polished white-label apps that helped early creators generate $500K+ in revenue and reach 10M+ active users during beta.
Directed the end-to-end design strategy for Alexa’s role in NASA’s Artemis I mission, creating campaigns and interactive experiences used by 1.5M+ customers. Built the “Alexa, take me to the Moon” campaign and led development of a real-time mission-update skill. Previously led UX for cross-platform OOBE across major 3P devices and drove adoption of a new hosted setup flow.
Led the redesign and platform migration of the Alexa Voice Service (AVS) developer portal, defining UX vision, IA, and content strategy. Also developed key marketing and support materials—including CES signage, tutorials, and documentation—to ensure cohesive, high-quality experiences across channels.
Amazon Web Services
Product UX Designer
Owned the full redesign of the AWS Pricing Calculator, transforming it into the modern, intuitive experience in use today. Delivered research, prototypes, high-fidelity designs, and launch support in close partnership with engineering and product. Also led design for an AR glasses concept and AWS’s original NextGen Stats pitch, driving narrative development and creative direction.
Amazon Web Services
Design Production Manager
Oversaw design operations and workflows for AWS Marketing, supporting major web properties, global events, and thousands of assets a year. Directed a track of AWS’s rebrand exploration, optimized processes to scale production, and managed agency partnerships. Created the standardized product announcement page template used from 2016–2020 and provided on-site design leadership at AWS' flagship launch events, such as AWS Summits & re:Invent conferences.
Managed end-to-end workflows for the Web Creative Services team, delivering major initiatives including Uncarrier campaigns and flagship device launches. Partnered across design, marketing, and vendor teams to align requirements, remove blockers, and keep production on track. Quickly absorbed senior-level responsibilities and became the first contractor on the team to receive an extended contract.
Skills
Product Design
I create human-centered design solutions that address strategic business problems and translate them into cohesive, intuitive product experiences.
Design Management
I lead with clarity, collaboration, and a high bar for quality, guiding teams and processes to consistently deliver exceptional work.
UX Design
I use research, systems thinking, and attention to detail to simplify complexity and craft experiences that feel purposeful and easy to use.
Project Management
I keep teams aligned, remove roadblocks, and drive complex projects from initial concept through polished, on-time delivery.
Design Systems
I’ve built & scaled multi-platform design systems that improve quality, maintain consistency, and accelerate execution across complex products.
Design Tools
Proficient in industry-standard design tools, including Figma, Sketch, Adobe Creative Suite, Framer, and others.
AI Tools
I stay current on emerging AI trends, how AI tools can be incorporated into design workflows, and have hands-on experience using tools such as Cursor, WindSurf, CapCut, and others.