Multi-Platform App Experiences for Content Creators
Year
2023 – 2025
Services
Product Design, UI/UX Design, Design Systems, Team Management
Company
Frontro / FrontRow
Intro
As the Sr. Design Manager, I helped define Frontro’s product vision while building the design function from the ground up. Frontro is a white-label, multi-platform app platform that enables creators to launch branded mobile, web, and TV apps, manage memberships, and publish exclusive content, livestreams, courses, and merch. I led design across both creator and viewer-facing experiences, shaping the foundation of the platform from its earliest stage.
Goal
Our goal was to prove early product–market fit for this creator-to-consumer ecosystem: give creators compelling tools to monetize and manage their communities, while delivering seamless viewing experiences that drove engagement and subscription value for fans. Validating this model required strong creator adoption paired with meaningful user traction.
Process
I partnered closely with Product and Engineering leadership to define strategy and roadmap priorities. I built and managed a small, but high-performing design team, established our design system and quality standards, and provided hands-on direction for major features across all platforms. To ensure we were delivering real value, I worked directly with creators and early users to test concepts, refine workflows, and sharpen how the platform met both creator needs and viewer expectations.
Result
Despite still being in Beta, the platform showed significant early momentum. The first three creators collectively generated over $500K in revenue and reached more than 10M active users, validating the platform model, and confirming that we were building toward a scalable ecosystem that effectively served both sides of the creator marketplace.